Times Internet’s Gaana streaming service has announced that its mobile apps have crossed a 200,000 download figure in just 2 weeks of its release. Gaana released its mobile apps for multiple platforms including Android, iOS, Blackberry and Java. The download count is spread across the different platforms but an official blog post on Times Internet’s corporate blog gives the specific download details across all the platforms.
Gaana’s iPhone app got downloaded 58,153 times and Android did a little better with 69,456 downloads. The Java app which runs on feature phones from Nokia and Samsung has garnered 69,674 downloads, Blackberry (the old platform) has the lowest download count compared to the rest, standing at around 5115 downloads. This gives an interesting picture of the active mobile platform usage in the country. With respect to Gaana, the mobile platform usage seems to be somewhat equally split between smartphones and feature phones, with Blackberry being the exception. Thus we can see that you can’t really play favorites with mobile platforms and if you have a service/product, then paying attention to each of these platforms will get you users.
Gaana claims to have not spent anything on marketing of the mobile apps. If that is true, then the download figure that they have managed to reach is really good. Avinash Mudaliar of Gaana says that Airplay for iOS and increased stability for Android and other incremental features are in the pipeline. Besides this, the streaming service has tied up with Yash Raj Films, Magnasound and Unisys Infosolutions to get more music and artists on Gaana. Gaana already claims to have around 1 million songs ready to be streamed on the service. This new partnership has resulted in 50,000 more songs being added to their database.
Gaana will be competing in this space with the already established players like Saavn and Dhingana, both of which have a head start on Gaana as far mobile apps and cross-platform accessibility is confirmed. With the right kind of partnerships and therefore contents, Gaana does stand a good chance to get a significant amount of market share when it comes to Indian music streaming services.
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