ZoomTV now has a redesigned website, courtesy of Times Internet. The Bollywood themed TV channel is now paying close attention its digital presence . Keeping in mind the increasing mobile usage, the site has been made responsive (adapts to mobile and tablet layouts). Very few websites in the country sport responsive design as compared to International ones. In fact responsiveness is a trend that has been identified by many of our speakers at the upcoming WATSummit 2013. Check this presentation out if you want to learn more about responsive design.
The ZoomTV website now has all the scoop from the TV channel in addition to web exclusive content like videos, insider gossip, blogs and articles thus making for an engaging read for people who are into Bollywood. As you can see in the images, the website sports an FB connect button which will help people to register quickly.
I checked out the website and I was impressed with the design aesthetic of the website in addition to the use of new visual design metaphors like tiles and fresh typography. However, not all of the website’s content adapts to mobile. Certain sections like Live TV and TV schedule are still a desktop only thing. In addition to this there seems to a slight lag in the overall working of the website on my phone.
You can check out the website for yourself and let us know how you liked it.
Website | ZoomTV