Foursquare has launched its second mobile app which will cater solely to businesses who use the location service. Before this, all business owners on the platform had to access their business dashboards and tools from the desktop. With this, business owners can now access all their Foursquare information and business tools from the mobile app.
The app is available for both Android and iOS and is free to download. According to the official blogpost, Foursquare has launched this second app so that business/venue owners can manage their updates on the go instead of the tedious method of updating offers and other promotions on the desktop. The app also allows cross-posting on other social platforms like Twitter and Facebook. By definition, this tool/app is specifically targeted towards local businesses instead of large ones, whose social media mandates are typically handled by an agency. Small businesses can easily reach their consumers and inform them about the latest happening and deals. The app also supports multiple locations and venues thus being of use to franchises, retail and restaurant chains.
Here are some screenshots we got of the app.
Foursquare has built up a valuable database of information since its launch. Just recently they released a global interactive map of checkins which showed Foursquare usage around the world. Besides the widespread usage, there have been concerns about the viability of its business model. That coupled with Facebook’s transgression into its territory by launching Graph Search poses a big threat to the popular platform. The service is thus concentrating hard on the monetization aspect by catering to business and venue owners. We can thus expect quite a bit of new features on the service as it begins to monetize the platform successfully and drive up business adoption.