Karan Johar is a director with a penchant for all things bling and opulent. Varun Bahl is a designer whose work is the coming together of the antique and contemporary. Both are known to ooze class and style and the same is reflected in the work they do. Another thing that this duo has in common is that they are always impeccably dressed.
So then, when both decided to come together to launch men’s clothing line it only seemed like the right thing to do.
Now, their brand ‘Karan Johar + Varun Bahl’ is going to be available online soon. The collection whose price range is between Rs. 4,500 – Rs. 6,500 will be available on stylist and designer Pernia Qureshi’s Pop-Up Shop. This particular e-store houses some of the best names in men’s clothing in India – Raghavendra Rathore, Atsu Sekhose, Rohit Gandhi and Rahul Khanna, Rajesh Pratap Singh and Suket Dhir.
The addition of the ‘Karan Johar + Varun Bahl’ label will only up the fashion meter of the e-store and give men one more reason to log in and shop without any inhibitions.
Given the dizzying rise in the e-commerce business in India, it makes obvious business sense for a brand to be available online. And given that Pernia’s Pop-Up Shop has the brand value, aesthetic sense and clientele that matches the ethos of this particular brand, I think this one is a sensible match.
Image Courtesy | koimoi