Sulekha, a formidable player in the online classifieds segment has taken some significant steps to enter in to the growing field of Online Travel. Travel Metasearch company Wego has forged a partnership with Suleka & will power the classifieds company’s travel specific sub-domain: travel.sulekha.com.
Sulekha, had earlier made it clear that it wanted to expand in to the local services section besides offering classifieds. Such a tie-up will help it become a comprehensive aggregator of travel services too. Singapore headquartered Wego has built a robust product that sources travel deals across 700 websites & offers its customers choices to compare and book over 600 airlines, as well as more than 350,000 hotels and resorts. With particular focus on low-cost airlines, Wego is known to make travel planning efficient & cheaper.
Wego’s expertise in the APAC & Middle Eastern regions should be amply helpful to Sulekha from mainstream rivals too. Interestingly, Wego too could benefit from Sulekha. The Online Travel Agency (OTA) had setup Indian operations just last year & would surely be looking to bolster user base. Sulekha presently caters to more than 20 Million users. Once these users realize the travel section is powered by Wego they should come flocking to the services offered by the OTA.
Online travel is a very lucrative & growing sector. Despite healthy competition, the vastness of the field ensures almost everyone involved is doing good. In fact, even the relatively smaller players who deal only in local travel deals like Tushky, are doing well. Under such promising circumstances, it is vital for companies like Sulekha to get on the bandwagon feels Mr. Param Parameswaran, Chairman of Sulekha.com, “To cater to an increased interest among our customers for travel requirements, Sulekha.com launched a new and improved Travel section on the site.”
As for siding particularly with Wego, he had a pretty simple explanation, “Wego, [is] a leading travel metasearch engine, [& we will be able] to provide price comparison option for flight ticket and hotel booking. This service is a natural extension of our extensive network of classified listing. Our users will get a huge benefit from this alliance”
Wego’s expertise with online travel deal aggregation & Sulekha’s reach in the Indian sub-continent should be an interesting partnership that could change the fortunes of both the companies for the better. What do you think?