Baby Oye, a popular Indian e-commerce player for baby products has announced a partnership with upcoming kid’s apparel brand, Nino Bambino. Nino Bambino’s USP seems to be organic baby clothes and accessories. This tie-up will feature Nino Bambino products on the Baby Oye catalogue.
The 100% certified organic cotton tag will help parents to buy baby friendly organic clothes from Baby Oye. The e-commerce company says that the prices for these products will be affordable so that parents get the best products for their baby without having to search in physical stores.
Vickram Kumar, Managing Director of Nino Bambino spoke about the partnership.
“We are happy to associate with one of the largest online global provider of baby products and through this tie up we intend to reach out to more people in order to make organic clothing available to everybody.”
Baby Oye has received funding from Karishma Kapoor and Accel Partners. Karishma Kapoor is also the brand ambassador for Baby Oye, thus making it one of the few celebrity invested Internet businesses in India besides Yatra. Nino Bambino launched its organic baby clothing line last year and has already partnered with First Cry (another e-commerce venture targeting baby products) earlier this month.
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