Tencent’s mobile communication application WeChat has reported surpass the 300 Million user mark. Within a short span of 2 years, the Chinese company’s application has managed to gain significant traction & to commemorate the occasion, it has also launched a BlackBerry compatible version. Launched a few months ago in India, the app works on iOS & Android.
WeChat offers the internet pathway to convey messages. While many other messaging apps deploy the same technique, WeChat’s adoption is variant. Its earlier milestone of 200 Million was achieved within 6 months & took merely 4 months to add another Million users.
What is the reason behind the popularity?
WeChat, having originated in China, enjoys a virtually monopolistic position. Coupled with Twitter’s mirror image for China, Sina Weibo, a micro-blogging site, both have enjoyed a cult status. In India, WeChat was used in promotional activities of a feature film & it also offers Video Chat. If that’s not all WeChat had recently bundled Hindi Language support too & has rolled out a JAVA based version which can run on Basic phones & its adoption will grow even higher.
WeChat’s BlackBerry App launch is surely a game-changer. So far, besides BBM, WhatsApp was the only third party instant messaging platform available for Blackberry users.
WeChat Blackberry Group Chat
WeChat BlackBerry Instant Messaging
WeChat BlackBerry Photo Sharing
WeChat BlackBerry Voice Messaging
WeChat should significantly alter the dynamics & thanks to its strong user-base, WhatsApp will have to work harder towards adding newer features. As if on a preemptive inclination, eBuddy recently confirmed it was working on a unique VoIP enhancement for its application.
Perhaps we should have sensed the launch of BlackBerry App. WeChat had, quite recently launched QR Codes to identify users & add them in a group. BlackBerry, has for long, been famous to make significant use of QR codes in almost all its content to simplify discovery & sharing. Despite the fanfare, rivals like Nimbuzz is targeting more than 400 Million users within this year. Hence it will be interesting to see what promotional activities these messaging companies employ & which new innovative features they manage to include. What new features can our readers suggest?
Image Courtesy | techinasia