Global Ad Agency TBWA Acquires Delhi Based Magnon Group

Global advertising agency TBWA has confirmed its acquisition of Magnon Group. As part of the deal, the US based company will get Magnon’s domestic as well as International arm. The Delhi based company currently employs about 150 professionals & has two offices in Mumbai & New Delhi. Interestingly, the founder & CEO Vineet Bajpai will continue with his role post acquisition.

Why the buy-out?

Founded more than a decade ago in 2000, Magnon is apparently a powerhouse of digital outreach. Employing a single-window approach, the company offers nearly all avenues of reaching out to the targeted demographics. The agency has even ventured into Mobile sites & app development to ensure its clients have every possible opportunity to interact with their customers. However, the core expertise of the company still lies in Graphics Design, Digital Marketing & Brand Strategy consultation.

For TBWA, who recently setup a retail and shopper marketing company The Integer Group India, it was a very strategic decision. It needed a qualified player in India & also one who had its hands in every aspect of advertising & brand communication. The digital agency, Magnon Solutions, will join TBWA’s global Digital Arts Network (DAN) and the digital outsourcing company, Magnon International, will become part of E-Graphics and an accelerator for DAN’s production offering.

The advertising, retail & e-commerce space in India is growing at a phenomenal rate. Online retail or e-tail growth has boosted the confidence of companies who have setup or are planning to in the coming future. In such scenario it is vital to stay ahead of the curve by covering all the possible bases. Having an online e-shop is not sufficient. Getting it effectively marketed will ensure it not only survives, but thrives. Looking at the vibrancy in Indian commerce sector, no wonder that companies all across the world are looking for possible acquisitions in India. In fact we have amply covered such instances in the past.

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