Binay is the Head of Marketing at Vserv.mobi, a leading Global Mobile Ad Network. His passion for the Internet has been the ‘pole star’ of his career journey spanning Tata Broadband, Vodafone & InMobi. Binay has over 9 years of experience in the Internet & Mobile ecosystem, across Product Management, Marketing, Sales Strategy and Business Development.
He has a deep understanding of Mobile Internet usage trends, App distribution & monetization models, Telecom data VAS, and Android platform adoption in emerging markets. On the personal front, Binay is a tech news junkie, Formula1 racing enthusiast and loves traveling.
These are the 5 trends to watch out in Mobile space in 2013 according to Binay.
1. Smartphone advertising will evolve to Smart advertising
Advertisers today are adapting their campaigns to the capabilities of smartphones. Also many of them are only leveraging 1 or 2 smartphone platforms v/s the broader mobile ecosystem. However, as the medium continues to grow rapidly in 2013 and demonstrate its potential as the most powerful Mass Media, advertisers with a smartphone only strategy will miss out on a large chunk of consumers present on other mobile platforms. Mobile Internet enabled feature phones still dominate emerging markets (80% penetration) and even developed markets like USA have 45% penetration. Advertisers will have to invest time evaluating the mobile habits & behavior patterns of users to create smart campaigns that will connect with consumers, irrespective of which mobile platform he uses.
2. Developers will blend In-App purchases with Ads based revenue in parallel