The mobile is where all the action is! In 2012, India crossed the 919 million mobile subscribers mark and it was reported that 44 million of these are active mobile web users. Over the past couple of months, we at WATBlog, have consistently reported about the latest developments in the mobile and mobile internet segment. We have seen how mobile internet is driving entertainment, changing the music industry, boosting social media usage, influencing the choices of teens and even impacting the way the banking industry functions.
How can the education sector then be left behind? In April, Aptech and Hungama tied up and launched the Aptech Hungama Digital Education program that focused on delivering education via mobile phones.
Now, Bharti Airtel has launched its own mEducation services. These services will be available for all Airtel subscribers and the company will charge a minimal fee of Rs. 1.5 – Rs. 10 depending on the type of educational service chosen. Of the courses/services available, patrons can sign up for English speaking courses, prepare for competitive exams, take mock tests (MBA, UPSC – Rs. 99 for 12 mock tests) and even get career counselling.
Speaking on the launch, K Srinivas, Bharti Airtel’s President for Consumer Business said, “In many parts of the country, access to formal education is still restricted. Mobile platform has the potential to bridge this restriction using technology. Airtel mEducation service uses technology-enabled platforms to address the challenging issues of education with an endeavour to enrich the lives of our customers.”
While the concept is really good, what remains to be seen is how Airtel executes this program. I checked the Airtel website and found that mEducation services are listed only for Postpaid customers for now. The courses so offered are Sex education, English speaking and children stories. I couldn’t find any mention of mock tests or career counselling.
I guess these services are yet to be rolled out. If executed properly, Airtel will be among the first to bring together education and mobile technology. Quite simple and thus brilliant, indeed!
Image Courtesy | aegindia.org