The use of internet on-the-go and on smart phones is increasing by the day. People are increasingly using tablets and smart phones and these are, if not entirely replacing, then reducing the use of laptops/desktops. Everything is possible on the move – you can edit presentations/documents, watch videos, upload pictures, connect, network, email and so on. As long as your phone has internet, you will always stay connected no matter what!
With a population of 1.2 billion, India is catching on quick to the mobile internet trend. While internet users in general grew from 61 million in 2009 to 125 million in 2012, the number of smart phone and mobile web users was pegged at 44 million last year. In 2012, the mobile subscriber base crossed the 919 million mark and in the same year, a report published by Kleiner Perkins Claufied & Byers put forth that mobile internet use has surpassed web internet. The penetration of mobile internet is still in its nascent stages, though given the sheer number of people in the country the final number tally is high as compared to other nations.
Recent reports suggest that the number of mobile internet users will continuously rise. While 87.1 million had access to mobile internet in December 2012, this number is set to rise to 92.9 in March 2013. Then on it will increase to 130.6 million in March 2014 and will finally touch the 165 (164.8) million mark in March 2015. The report said that the average monthly bill of a mobile user who accesses internet on the phone was Rs. 460 of which Rs. 198 was spent on internet alone.
Given the numbers and increasing adoption of mobile internet, almost all companies across industries are focusing on mobile internet to push growth and attain customers. While increased digital consumption is changing the face of the music industry, Indians kids addicted to mobile internet are demanding better services. Banking solutions are going mobile as is entertainment.
I think the increased use to mobile internet will be a game changer, impacting advertising & marketing efforts, business services, consumer consumption patterns and content development. Wouldn’t you agree?
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