Twitter announced yesterday that it has crossed the 200 million active user milestone. This means that the service sees that number of active users on a monthly basis. That’s quite a good bit of growth for the microblogging platform since they last announced that they had 140 million users in March.
Oddly enough, besides a tweet informing people about the milestone, Twitter has not provided any other information.
There are now more than 200M monthly active @twitter users. You are the pulse of the planet. We’re grateful for your ongoing support!
— Twitter (@twitter) December 18, 2012
One thing we do know is that the majority of active users are from the United States, where the platform is really popular. Twitter has been exploring many many areas of growth since last year. They have tightened their previously open developer ecosystem and made it stricter, so that people use Twitter and its apps solely without taking recourse to third party apps. They had added new profile features and started profile pages for events/select brands. Events like the Olympics, Superbowl and the US Election got Twitter more popularity and traffic. However, this milestone is nothing compared to Facebook’s billion users but both these social networks are very different from each other and a comparison is not really warranted.
There were some issue this year too. Third party developers did not like the new API usage rules given by the company. Twitter also had a cold war happening with Instagram over Twitter Cards. Right after Instagram pulled out support for Twitter cards, Twitter announced an update to its mobile app which added photo editing and filter applying features to it. Although, the filters are not so great compared to Instagram, they could better over the next year. Twitter’s advertising efforts are also doing well on desktop as well as mobile and the company looks confident about the coming year.
What are your thoughts about Twitter and its recent efforts to grow? Share them with us.