Facebook has all its resources focused on one thing: how to make more money. The social media giant has been trying to include ads in user’s news feeds and timelines. Earlier, sponsored ads appeared on the right side of the news feed. Now, they appear bang in the middle of it under the ‘featured’ label. In fact, Facebook recently announced its monetisation plan for Instagram, thus upsetting many users.
Keeping in-sync with this money-from-ads model Facebook is all set to launch video ads in news feeds. According to AdAge, these ads will be 15 seconds long and will be on autoplay mode. The ads will be present on the desktop as well as the mobile app version of Facebook, with the ones on the desktop expanding to occupy the entire screen. Facebook does have video ads even today though they are not on autoplay mode.
The fact that Facebook is more efficient than Google when it comes to advertising and does offer a very good ROI is going to lure advertisers to this platform and convince them to dedicate ad budget to Facebook video-ads. This could possibly mean fewer ads on TV as Facebook will surely cut-into the TV ad budget.
Only recently, Facebook updated its privacy settings in a bid to appear more consumer-oriented and friendly. However, by allowing video ads to pop-up on the screen Facebook may please advertisers though not users. In fact, a report by Ipsos states that Indian users are willing to pay to have an ad free online experience. This indicates that Indians are certainly not going to take kindly to this move by Facebook. The question is if Facebook, which has maintained that it will always be free, will offer up-gradation premium ad-free versions. What do you think?
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