From their offline and online engagement efforts it is obvious that Magic Bricks is looking to be an integral part of their consumer’s life. The online property retail website launched and executed ‘The Property Expo 2012’ in September. This offline event, a platform to connect builders with home buyers, was a success with around 7000 customers attending it. In August, Magic Bricks launched the fifth edition of the PropIndex, an in-depth report catering to all property sellers and buyers. Six months earlier, the company launched ‘Décor’, a kind of after-sales service site that gave people tips on how to decorate and furnish their home.
Now, Décor has been revamped and according to the company made more content-driven – providing the best possible advice, guidance and local resources for styling up a home.
Here’s what I made of the revamped site:
- The site boasts of a new user-interface which I found cluttered. It appears that too many things are going on at the same time.
- Décor now offers 16 verticals as opposed to 5. These include house-related ideas like Flooring, Fabric & Linen, Paints as well as broader concepts like Season & Festive Ideas, Themes & Trends, Do-It-Yourself. I think the fact that every house-related task has been broken down to its bare basic is good. This will ensure that people who want specific solutions as well as those who want complete solutions visit the site.
- Many verticals are sponsored by brands. For example, ‘Paints’ is sponsored by Berger, ‘Fabric and Linen’ by Home Town and so on. Though I didn’t find any obvious brand promotions in the couple of write-ups that I went through, I couldn’t shake off the feeling that I was being addressed by a PR person.
- Every vertical is content driven. There is a write-up on everything and anything related to home-services. I found this over-doze of content a bit unnerving. The fact that these articles are wordy and not point-driven is what makes reading them cumbersome. This alone could strictly limit the reader audience.
- The site now allows for social media integration. This means that anything you like can be shared across your social media platforms.
By adding this feature, Décor has joined the ranks of many other e-commerce sites and an online banking product (ICICI’s iWish) that offer the same service. While this integration is not ingenious, it will build connectivity and increase the site-visits by virtue of sharing/pinning/tweeting.
All in all, I think the revamped Décor site has nothing outrageously new to offer. The features are standard and the UI could do much better.
Image Courtesy | lifestyleblogindia