The fact that women love to shop, anytime and anywhere, is being used by a lot of entrepreneurs and companies to design and launch online platforms where women can indulge. Myntra, Sher Singh (now owned my Myntra), Pepperfry are just a handful of online shopping platforms that are frequented by women.
Pepper Closet, is the latest addition to this list.
This website is exclusively dedicated to party and luxury wear for women. It offers a wide range of clothing and accessories at reasonable and affordable prices. The user-interface, which is the major area of focus for all e-commerce platforms, is easy on the eyes and allows for hassle free navigation. There are sufficient pictures of any item which will allow women to analyse the product from all angles. The company has cash-on-delivery (COD), net-banking, credit card payment options, offers free home delivery (for purchases of Rs. 500 and above) and has a 30 day return policy. However, the company stresses on giving a voucher without an expiration date that can be redeemed any time when a product is returned. However, for women who want their money back (and not a voucher), the same can be obtained by sending in a formal request. Discounts are offered on most products, which is surely going to lure a definite section of consumers. The site also has a live-chat option to assist hassled consumers.
On the whole, there is nothing different or exclusive about Pepper Closet. The products so displayed are a tad bit fashionable though they can’t be classified as luxury items. Comparatively, LimeRoad, a shopping platform exclusively for women and Juvalia and You, a jewellery selling platform are better looking and offer wide range of choices.
Given the sheer number of e-commerce sites, it waits to be seen if Pepper Closet can carve a place for itself in this ever-crowded segment.