The internet has long displaced books and the library as the first place that came to mind when one thought about gathering information or research. The internet has seen changes in the way it dispersed information. Text, images, graphics, gifs and the latest technology: video. Video sharing on the inter-web is as old as the inter-web itself. Arpanet had videos though they were not in the current form. YouTube revolutionized the video sharing paradigm and today, 340,000 years’ worth of online video are watched every day. Statistics, facts & surveys states one thing for sure, video content is going to be the prime content of the internet.
Video viewing and sharing accelerated at two key moments that defined innovation in this industry. Streaming and smartphone technology are the key factors that gave rise to the revolution that now is spread across every vertical of online business imaginable; be it marketing, education, entertainment, tutorials and even TV, internet video content has it all.
In 2012 alone, 456.6 million content videos were watched. So strong is the demand and commitment to supply of the video that the London Olympic Games streamed 156 million videos alone; which highlights an important segment of the video content scenario – the streaming services. Premium content at your will – sponsored and unsponsored, the companies provide on demand high definition content for which users used to wait for the telecast or wait for the recording. Now it’s all there waiting to be streamed to your PC.
There are online businesses based on video sharing. Educational websites that provide video content are supposed to gain big in 2013. Advertising, primarily based on the video content is pervasive across the length and breadth of the inter-web. You cannot ignore the fact that some of the giants of the internet world make most of their revenues from advertising, most of which is video. Want a proof? The video advertisements that cropped up on YouTube after Google bought it.
Check out the following infographic:
According to sources, 68% internet users share videos over their time on the internet. Social media has given a great boost to the video revolution. Embedded videos are seen on most of the social networking websites which makes them even more pervasive. Add to this the mobile and tablet video viewers and you have got a dedicated community of video content consumers which are creating an ever-lasting demand for content that spans all genres and verticals.