Offline Jewelry chain-store owner Gitanjali Group has partnered with IndiaTimes Shopping network to launch online jewelry store Gitanjalishop.com. Taking the next evolutionary step in expanding business, the group will showcase all brands that it owns on the exclusive portal.
House of 500+ products, which fall under various price & categories, the Gitanjali Group always had physical presence in Tier I & II towns & cities. In fact their major selling point has been modern & contemporary jewelry mixed with ethnic designs that appealed to all economic classes. Famous for its Diamond related products, brands like Asmi, D’damas, Diya have been doing well & realizing the need to bring everyday wear in gold ornaments the company cleverly introduced Gili & Sangini. In fact the company has brands exclusively for Solitaire diamonds (World of Solitaire) & precious stones (Nakshatra).
Selling of gold jewelry online has been attempted by many e-commerce companies. We have covered such endeavors in the past. In fact Yebhi.com even absorbed one along with its founder & chief designer a while back. However, setting up successful online venture after tasting offline success is never easy. Gitanjali group already has an extensive chain of stores spread across strategically located towns. More so, the company relies on a sophisticated backend logistics network to ensure timely delivery of customized designs.
IndiaTimes Shopping has been one of the oldest e-commerce setups backed by the Times Network. In fact, the group recently helped consumer durables manufacturer Godrej, setup an online e-shop. Additionally the group has ample experience in offering off-track, yet appealing products & routinely strives to improve services.
Under such circumstances it seems like wise decision by the group to opt for an experience online e-commerce player to conceptualize, design, build & maybe even operate an online store for it. What do you think?