Zipdial, a Bangalore based mobile marketing platform, has raised an undisclosed amount of capital from 500 Startups according to a statement released today by the company. 500 Startups is a startup fund which in the words of its partner Paul Singh, is the “API to efficient venture capital”. We have written about the startup fund’s interest in India and its aim to fund up to 30 startups in India this year. 500 Startups generally gives startups $250,000 to start with. This marks 500 Startup’s 10 investment in the country, the previous ones being in companies like Instamojo, Cucumbertown, Trade Briefs and Walletkit.
Zipdial offers solutions for companies to reach their users and audiences. They have toll-free numbers for web businesses in addition to Zipdial numbers which can be placed in ads thus boosting lead generation and customer support. They also have a mobile marketing, engagement and analytics platform which is being used by companies like Procter & Gamble, Unilever, Cadbury, Disney, MakeMyTrip, Cafe Coffee Day, Greenpeace and Amnesty International. Even when the TRAI guidelines affected many online businesses which relied on SMS for their customer related services and queries, Zipdial innovated with the use of missed calls. The company provides their services across the business spectrum, from small business owners to conglomerates.
Paul Singh spoke about 500’s investment in the company.
“ZipDial is transforming marketing for emerging markets. The level of consumer engagement and viral impact on campaigns for both global brands and SME advertisers is unprecedented, with every ZipDial customer having at least double the number of users engaging on ZipDial over Facebook or Twitter.”
Valerie R. Wagoner, who is the Founder and CEO of the company explained the need for 500’s support.
“500 Startups has proven repeatedly to add value with its global network of mentors helping their portfolio companies grow. Working with the fund is strategic for ZipDial as we invest in our international expansion into other emerging markets.”
Zipdial had previously raised 3.5 crore in funding from Mumbai Angels, Blume Ventures and AngelPrime. The company seems to have utilised the capital well in building their platform. Mobile marketing is a very critical area in the marketing space in India given the insane adoption that mobile phones are seeing across the country. We have around 900 million mobile subscribers. Even though recent TRAI reports suggest that plateauing of subscriber growth, the figure is big enough to capitalize on and help brands reach their consumers.
Website | Zipdial