Research In Motion (RIM) the manufacturer of BlackBerry Smartphones has decided to offer a whole basket of premium apps for its loyal users this Diwali. The Indian festival of lights will see applications collectively priced Rs. 2000 (US$ 35) being offered free to download & use.
Some of the applications seem to be selected specifically keeping in mind the spurt in digital imaging during the festival:
Photo Studio Pro: This simple to use, but powerful image processing app offers 130+ Filters & Effects
Pencil Camera: This app easily converts any image into a pencil sketch & allows multiple effects too.
Lens Boost: Yet another premium app that allows application of vintage/retro Filters, Frames, and Overlays.
There are some screen-enhancement apps too:
ZappClock: This is perhaps the most elegant solution to replace the boring on-screen clock that BlackBerry users see on their locked screen. With beautiful weather info icons, this application seems like a must have.
Popup – Display your Messages: A regular feature on Android, this application brings the convenience of on-screen notifications to Blackberry users. Though many are now used to the ubiquitous red asterisk denoting an update, this is a great addition.
Slide Lock: From Android to iPhone, this app adds the famous ‘Slide To Unlock’ of iPhone to your BlackBerry.
Beside the aforementioned prominent ones, RIM has also offered some games (Room Escape, Fruit Slash & Catapult), Some nifty tools (iTunes Sync, App Lock, SayIt) & for the first time ability to listen to radio. Well not the regular FM but via internet.
Blackberry is apparently trying to woo its core audience using all the means. Its market standing is being steadily threatened & OSes like Android is grabbing attention. Offering such high value apps for free, coming up with radical new updates to its core OS & of course slashing prices are all great ways to entice new buyers & hold on to the old ones. The promotion can be accessed by clicking on the special Diwali tile on the Appworld.