Netflix, the popular US movie and content streaming service might be looking to expand to 7 other markets, India included. According to a job posting on its website, Netflix is looking to hire language specialists who are fluent in Turkish, Dutch, Hindi, German, Italian, Norwegian, Korean and Japanese. The posting calls for the prospective language specialists to be ‘natively fluent’ in one of the above languages.
Responsibilities for the positions include creating and maintaining glossaries and style guides, external vendor relations, understanding of linguistic and cultural nuances, hands on translation and editing tasks. The above posting is supposed to be for ‘target markets’. From this we can infer that Netflix is looking at seriously expanding in the above countries. India already has movie streaming platforms like Bigflix and other sports and TV related ones like iStream, neXGtv, Spuul etc. However, Netflix has gone on to become more than just a movie streaming service. It has started dabbling in content programming too! The highly anticipated 5th season of Breaking Bad will premiere on Netflix in the UK and Ireland.
How will this affect things in India?
Netflix made movie streaming affordable in the US with their subscription model. They have been growing steadily in the past couple of years to reach the numero uno position in the US. Bigflix will be a major competitor to Netflix if it launches in India. India is a good developing market for streaming platforms since there is clearly a demand for quality content. Satellite TV content leaves a lot to be desired currently in terms of global programming. The entry of Netflix could burst open the floodgates in terms of movie and TV show availability. There is however a problem of Internet speeds. The service requires a continuous Internet connection speed of 5 Mbits/s for its highest quality playback and 1.5 Mbits/s for the lowest quality. Mass adoption of this depends on the overall improvement of Internet infrastructure in cities.
Although the job posting is not much of a proof of Netflix’s India entry, we would like to know what you think of the possibility. Tell us in the comments.
Source | TheNextWeb