E-commerce web-portal Snapdeal.com has decided to introduce brand-specific e-stores within its site. It has even managed to get mobile manufacturer Micromax, Women’s apparel company W & sports gear brand Slazenger. Other brands can choose for similar e-stores by signing up on SellonSnapdeal.com.
A while ago the iconic Nano car manufacturer Tata Motors had introduced its e-store on eBay. This seems to be similar in structure. As in, Snapdeal confirms that these sub-stores will be allowed to fix their own customized look. Additionally, brands will be allowed to choose which products to highlight & even decide to hold e-promotions or announce new-launches. Anant Daga, CEO, W, reaffirms by saying, “I think it is a great step taken by Snapdeal. It is a win-win situation wherein the brand gets the opportunity to present its true essence while Snapdeal leverages its strength in domains of technology and distribution. I am sure this concept will take the business to the next level”
With majority of the brands already having their own virtual outlets, why would they opt for a sub-section on another site?
Well, Snapdeal has been growing organically & inorganically for some time. With clever tie-ups & extensive research in the field of e-commerce, the site now claims to have a loyal customer base of 18 Million & counting. Additionally, owing to its marketing efforts & adoption of evolving technologies, it now boasts of having its presence & operation in over 2000 cities & towns.
Needless to say, Snapdeal could enjoy & subsequently pass on special discounts. This in turn should help the site to enhance its footing in a sphere witnessing heavy competition. Recently we saw how India’s e-com portals were sourcing foreign branded apparel through less than official channels. Such stores could then act as point of surety as brands now become solely responsible for their own e-store on Snapdeal.
Do you think such e-stores offer additional benefits?