What’s unique? To begin with the site presently allows access only through one’s Facebook credentials. The site’s owners have added this unique feature to allow shopping directly from Facebook. To ensure a very wide exposure, the page also features other social integrations such as product reviews, creating wish lists and sharing products/purchases with social networks for recommendations.
Though India’s fashion centric purchases are nascent, sites have already cropped up offering premium luxury merchandise from global brands. However, the major question of achieving a brand-distinction will surely drive websites to bring out unique marketing techniques. A while ago e-com portal Fopping .com had come up with the idea of Social Shopping. While this site offered a discount based on the number of friends or connections, Fashionara.com has simply chosen Facebook as a medium to offer a unique shopping experience. Even sports centric e-com portals have realized the potential & launched social media campaigns.
With features like Express 24 hour shipping, creative packaging & hassle-free return policies, the site currently aims to imbibe a deep sense of trust that will hopeful make a long-term customer out of a curious one time shopper. Though many sites have gone exclusive, this site will have to face competition from multiple portals like Yebhi.com, Styleos.com etc.
Have you visited the site? Do share your experience.