Hungama Digital, the digital services arm of media company, Hungama Digital Media Entertainment Pvt. Ltd. has received the much coveted Preferred Marketing Developer (PMD) badge from Facebook. The PMD badge is given to only those developers and companies that have consistently added value to the Facebook platform as well as their client accounts.
The qualifications for being given a PMD badge are based on the unique capabilities demonstrated in 4 specific areas: Pages, Ads, Apps and Insights. Innovations in these categories which has led to marketers achieving efficiency for their products and brands in addition to adding more functionality than what Facebook’s native tools have to offer. Hungama has managed to impress Facebook with their Digital and Social marketing efforts, thus making it possible for them to achieve such a distinction.
Speaking about this achievement, Siddhartha Roy, COO, Consumer Business & Allied Services, Hungama Digital Media, said, “Being among the few companies worldwide to earn ‘Preferred Marketing Developer’ badge underlines our ongoing investment in providing cross-channel interactive solutions to clients across various verticals. In a digitally connected world, it is important to engage the consumer where he spends most of his time; the Social Media platform, especially Facebook, has emerged as the new media real estate where brands can build greater engagement and interaction with the the consumer.”
Hungama’s client roll includes such prestigious name like Mahindra & Mahindra (Automotive), Mahindra Racing, Bacardi, Yum Restaurants, LG and Nokia amongst others. They have also made excellent use of the Facebook Ads API for campaigns like Bacardi Together Club, Black List Application, Celebrate Life, ICC World Cup Fever, Zinger Application, Create Your Comic Strip, Valentine’s Day etc.
The Indian Social Media space is badly in need of such a innovative ‘developer geared’ campaign approach.
Share with us some innovative Facebook campaigns that you have seen.