Moving beyond the stationary desktop advertisement, Tabcab has begun beaming advertisements via 3G enabled Tablets. With its current fleet of 1000 Radio Taxis, Tabcab is posed to delivery interesting multimedia advertisements to passengers.
Does it benefit the passenger? Apparently Yes. The tablets will offer entertainment and live content. As for the advertisers, “Taxi-ads & in-cab engagement and communication platforms will ensure maximum reach, visibility and engagement, resulting in unparalleled impact that no other transit or outdoor media platform can offer,” says Prasenjeet Bagchi, Chief Marketing Officer, Tabcab.
Advertising in Taxis is not new. A while ago, Out of Home (OOH) advertising company En Route had tied-up with Buzzr.in to beam advertisement in taxis. We wonder which Telco has Tabcab tied up with, to offer 3G connectivity to its tablets in the cabs? Advertising companies have realized the importance of “Interactive Advertising” as it offers much better feedback than stationary ads.
Radio taxis are gaining popularity. Interactive touch-screen tablets fitted with 3G capability can easily source content from a cloud-based server & put up contextual advertisements. Since many tablets have geo-location GPS built into them, one can even beam local deals, offers, discounts nearby! With interactivity, advertiser can have real-time monitoring & optimization possibility too.