Wego.com (Singapore based company) has decided to launch an India centric Metasearch site for Travel portals. The company has setup an office in Bangalore.
What is the uniqueness? Metasearch is a search engine that collates information across many different sites & offers a vastly comprehensive search results for the same destination. Thus travellers will get an instant idea about who is charging what, for the place they intend to go or travel. Wego is in talks with other search engines like MakeMyTrip.com, Yatra.com, and Via.com. Addtionally, the company is planning to launch the website in 9 regional languages. Looks like many are realizing the power of the local language to get business! The News Digital Media and Tiger Global backed company has a vast inventory of 350,000 hotels and over 500 full-service and low-cost airlines.
Interestingly, the site does not wish to advertise extensively & will rely on the “online crowd propagating the brand image through word of mouth” says Ross Veitch, co-founder and CEO. The travel companies have also begun to bundle additional services to lure customers.
While the metasearch will be truly a effective for travelers looking for bargain , will it adversely affect the travel portals?