Infibeam has lent its expertise in setting up this web-site & the online portal is dedicated offer all of Airtel’s products and services. A while ago we had covered about Infibeam’s initiative to help get the e-commerce websites of Business online through simple means titled ‘Build A Bazaar’. Perhaps it is via this endeavor, Airtel has opened its own ‘Virtual Bazaar’.
India’s largest telecom provider by subscriber base, offers multiple products besides mobile services. Bharti Airtel has a presence across fields like mobile, Airtel broadband, Airtel Digital TV, 4G LTE and Business categories. Additionally the company also sells budget & premium handsets Samsung, Apple, Nokia, HTC, Sony, LG and Blackberry.
Why will people flock to the website? To entice customers to buy from the website, Airtel is offering Rs. 500 cash-back on an Airtel Broadband connection & Rs. 250 for its DTH Service Airtel Digital TV.
On the business front Airtel shop is also offering Enterprise Resource Planning (ERP) solutions, cloud storage & even online virtual computing. Looks like Airtel is quietly trying to compete with Amazon for the online computing & cloud storage. What will be the outcome of this battle will be revealed only after customer suse & get a feel. And this seems to be precise reason why Airtel is pushing such Enterprise Level products through a simple online shopping portal.
Such portals are vital in three ways.
- They give a chance to the company to introduce new products & highlight features in detail, which is not possible on multi-brand online retail outlets like Ebay, Flipkart, etc.
- The brands can indulge in promotional activities.
- If carefully integrated with Social Networking, such sites can be a very good channel for interactive advertising as well.
Do you think Airtel Shop can achieve all of the above?