The social photo and content sharing social network, Pinterest has seen quite a surge of users since last year. So much so that it was dubbed the next big thing in Social Networking and is driving marketers to look at ways in which they can use it effectively for their brands and services.
Even after so much buzz surrounding it, it has come to light that the number of users flocking to the social network have been dropping. Business Insider reports that an AppData study has revealed that the number of users have dropped from a high of 11.3 million on March 1 & 11.5 million on April 1 to just 8.3 million currently.
The data was compiled by AppData using information from those users who had logged into Pinterest from their Facebook account. Study shows that a majority of Pinterest’s users sign in from their Facebook Account. This makes it easy for anyone to study the traffic of website easily since Facebook’s API is open. AppData studies how third-party apps interact with Facebook.
This a graph that they have released on their research.
There are a quite a few explanations for the sudden drop experienced by Pinterest. It may be possible that the fad is over and people are going back to Facebook, Twitter and the like for their social needs. It may also be due to the dropping of the service by people who joined it during the buzz and now don’t want to or don’t have the time to use it. If we look at it in this perspective, Pinterest may actually slim down to a solid and robust community who are not into it just because of the buzz. The drop of users may not be alarming just yet for Pinterest but further rapid drops may be indicative of people being bored with the service.
Are you on Pinterest? How often do you use it?