TagTile, A Mobile Loyalty Startup Gets Acquired By Facebook: Why No Buzz?

During all the buzz about Facebook buying Instagram for an awesome $1 billion last week, something important went by unnoticed. Facebook’s mobile startup acquiring spree didn’t just end at Snaptu and Instagram. They acquired mobile loyalty startup TagTile for an undisclosed sum.

This startup has India origin founders namely, Abheek Anand and Soham Mazumdar, both of whom are IIT Delhi and IIT Kanpur Alumni respectively.

Tagtile only comprises these two people and started up just a year back. Tagtile is a unique way for small and upcoming brands and stores to grow their business through mobile loyalty and direct marketing via mobile. Tagtile gives stores a small white cube which they can keep in their store and it tags every purchase that consumers make if they download the app on their Android phone or on iPhone. The app helps to keep consumers engaged and makes them return for more.

Tagtile posted on their official blog saying that Facebook has bought all of their assets. It will probably integrate with Facebook into something which has more scale and can be used globally. “We were looking for a distribution network. And Facebook was looking for a technology partner in the mobile space. What better network on the planet than Facebook,” says Anand to Economic Times.

Facebook really wants to have its mobile strategy in place and hence the push towards building a full-fledged mobile ecosystem. We believe that in the near future, Facebook will not just be a social network on your mobile phone, but will transcend social networking to a holistic picture. One which involves small and big businesses to use the platform engage with customers in an easier manner.

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