It was doing about 40,000 bookings per day in 2008. If that’s large, IRCTC currently handles about 3, 60,000 bookings per day. Judging by that growth, it won’t be difficult to scale up the operations to achieve its self-set target of 7, 50,000 transactions a day!
How does IRCTC plan on doing it?
In order to attract such large number of customers, the portal wants to be one-stop shop not just for tickets, but also tour planning. Already the site is planning innovative techniques like booking tickets through a mere SMS. Additionally, if it can cater to the on-road logistics & more local events, we assume the site has great scope.
A complete travel planning & assistance website is a dream for many. If that site is official the ticketing partner for railways, one can be assured of lower rates at least for rail-tickets. Additionally, the site has tied up with International Air Transport Association (IATA) in 2010. With this it can also sell tickets of Airlines. For this, it has already inked deals with Air India and Jet Airways revealed Rakesh Tandon, MD, IRCTC.
IRCTC is also thinking of introducing deposit scheme for frequent travellers. It appears the portal wants to cut down on failed transactions which can go as high as 40% with certain bank’s poor infrastructure! With the deposit scheme this failure rate can be significantly brought down & its current revenue of Rs. 550 Crores will get a significant boost!
While many travel & tourism sites are busy advertising , IRCTC has been involved in adding features that simplify travel. A couple of additional tie-ups with service providers & we believe the portal could very well surpass its own goals.
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