Google+ Receives A Massive Design Overhaul: Will It Bring In More Users?

News has just started pouring in that Google+ has received a huge update to its design and user experience. The service now sports a more condensed but feature rich display. The new design principle is to give users a more customizable experience. This reflects in significant changes they have made to a person’s profile and the addition of a taskbar sort of a thing on the right hand side.

This official introduction video shows the changes that have been brought about.

The look and feel has been dramatically changed. Most of the changes are successful in giving across an awesome user experience but there are some problems too. They have wasted quite a lot of space on the right hand side which could have been used for displaying content. This is what a Google+ user posted after the redesign.

Source: Isriya Paireepairit on Google+

Vic Gundotra, the Google SVP who’s in the charge of the Google+ project introduced the new design on Google’s official blog saying, “A critical piece of this social layer is a design that grows alongside our aspirations. So today we’re introducing a more functional and flexible version of Google+. We think you’ll find it easier to use and nicer to look at, but most importantly, it accelerates our efforts to create a simpler, more beautiful Google.”

He also noted that the social network had grown to a 170 million user base. However, it has miles to go before it becomes any serious threat to Facebook and Twitter. A simple observation has been quoted by this Google+ user who says that even though that there was 8.9 magnitude earthquake in Indonesia today, the Google+ newsfeed was almost devoid of this as opposed to near real-time tweets on Twitter’s newsfeed. The service has very less engagement in terms of breaking events and social communication. It is however a Tech Mecca and there are many posts and much engagement related to the Tech Industry news.

Google+ seems to be Google’s only weak point right now. This is not due to the excellent features that it has got but due to that fact it is just not engaging enough when compared to Facebook, Twitter or even Pinterest. Pinterest recently trumped Google+ and Tumblr as it grew to become the 3rd most popular social network in the world.

Will multiple changes in design of the social network help Google+ gain traction or is it flawed by design and circumstances?

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