Mobile App aggregator Mobango has chosen AdIQuity to handle its Ad inventory.
Started lasted year, AdIQuity is a ad-serving platform which encompasses various service including Mobile Ad server, Ad optimization, RTB Exchange and Ad Network Mediation. These multiple avenues are direly needed by mobile application developers who are looking for ways to monetize their applications & games. The ability to work across Mobile Operating Systems & Market Places is a vital asset that help the app makers to increase their reach & hence chances of revenue accumulation.
It is the apt choice states Badri Sanjeevi, CEO – Mobango, “As a Premium Mobile Publisher, we were seeking a unified platform to support our multiple ad monetization strategies which will allow enhanced functionality. AdIQuity has provided us an excellent platform to achieve this.” He further claims that AdIQuity Plus has increased global traffic to Mobango’s offerings by 90% and had also improved the overall yield during the process.
AdIQuity has been making steady progress & some months back it had managed more than 2.5 Billion Monthly impression. In other words, the advertisements managed by the firm were flashed more than 2.5 Billion times per month! It’s Real Time Bidding Exchange enhances value of ad slots & also allows publishers to filter ads that better suite the content. AdIQuity currently generates 14 Billion mobile impressions/month across 2000+ publishers in 220+ countries. The company is based in Bangalore.
Mobango’s app store & other virtual properties owned by the People Group include Shaadi.com & Makaan.com. The application store alone has over 6 Million registered users. Will we see ad-monetization for these too being handed-over to AdIQuity ?