In an attempt to make the lives of customers a little easier, Cleartrip added an additional menu that lets users choose a taxi-service for pick-up & drop from airports.
Currently, this service is valid only for Mumbai, New Delhi, Bangalore and Hyderabad. Looks like Savaari.com does have a scope here.
How does it work? Once a Cleartrip user has booked an airline ticket, an option to book a cab will be presented. Once the cab is booked, a confirmation message is delivered to the user. Interestingly, Cleartrip is not charging anything for this service.
While travel companies may choose to spend heavily on advertisement, Cleartrip are focusing on small gestures. Early on, Cleartrip did face some legal troubles, but they seem to have vanished. Such innovative approaches should ensure that customers prefer the portal for a long-term usage. Lets see how other companies respond. What do you think of this initiative?