It was reported in the year 2010, Snapdeal acquired Bangalore based Group Buying Firm Grabbon. After that the ecommerce company only focused on investing and raising funds from marketing firms. After a gap of few years Snapdeal.com have announced that it is taking on eSportsBuy.com (sports goods e-reatiler).
eSportsBuy.com is just a year old start-up and getting acquired by Snapdeal is surely a good news for them. Why? Because SnapDeal.com, recently pocketed US$ 40 Mn aiming to fuel its growth.
Snapdeal surely knows how to take a profitable advantage of their huge members for their development as quoted by Kunal Bahl, CEO of Snapdeal.com,”Indian sports goods market is slated to become a $2.7 billion industry by 2014 & through this acquisition, we will be able to provide this wide assortment at great prices to SnapDeal’s 15 million members.”
Lately it is absorbed Snapdeal is making an effort here to reach the masses by advertising heavily on Indian media with their feature character called the ‘Yamdude’ and not to forget trying their luck in the mobile market too.
Let us see what this acquisition bring out for the eCommerce company.