Entertainment Brand CineCurry has collaborated with Jade Plant Ventures producers to premiere a Kannada movie, ‘Dev s/o Mudde Gowda‘ on movie streaming site, Youtube. Though the movie is in Kannada, it won’t be available for people residing in India. In some countries the screening will be available for free except U.S.
YouTtube has recently been host to some movie releases. Shemaroo’s ‘Super K’ premiered on it. Besides premiers, Youtube is now building its collection of movies & TV shows to be available 24×7.
The video sharing website is slowly but steadily morphing into a Video streaming website. On the other hand it also has to ward off Amazon which recently grabbed Discovery’s ageless treasures. Youtube also has a mobile optimized version. So theoretically, you can easily watch full-length movies on the go.
While Bollywood movies have made such entries, it is new for a regional movie to start like this. This movie should allow Kannada speaking expats some quality content, whole helping producers explore an additional revenue stream.
How Does Youtube Earn?
Currently, Youtube earns through non-intrusive advertisements displayed at the bottom of the streaming movie. Not like Yahoo. Its ad supported destination titled ‘BoxOffice’ was launched last year. Youtube is also working hard to offer live streams of few Indian channels including Star News, Aaj Tak, Life Ok and UTV Bindaas at Youtube.com/live. At the last count it claimed to have 19000+ Indian TV Shows that too in multiple regional languages like Hindi, Tamil, Telugu etc.
With such endeavors, Youtube is sure to establish itself as a provider of quality entertainment & infotainment. But why keep Indians out?