eInsignia Infosoft Opens Badhai.in, An e-voucher Venture

A unique portal offering eVouchers, Badhai.in has been launched by eInsignia Infosoft Private Limited.

Badhai.in is a multi-brand eVoucher service which offers redeemable vouchers in stores that have tie-ups with the portal.

What’s the novelty? Gifting in India is quite restricted. Additionally, the gift which you have chosen may not be liked by the recipient or he may already own one. With such eVouchers, receivers are free to choose whatever gift they desire. The idea seems to be similar to the gift cards that Shopper’s Stop offers. These are basically electronic cards that are topped-up with whatever amount one wishes to present. But instead of hard-cash these gift cards have to be redeemed at that particular store only.

In case of Badhai.in, the website claims arrangements with 35 brands across fashion, electronics, consumer durables, grocery, restaurants, health services, sports, entertainment and specialty stores. The eVouchers can be redeemed anywhere the brands are sold. At least that’s the theoretical possibility.

Just like any organization the portal also supports corporate initiatives like employee rewards, retailer incentives etc. This could be a great venture, if the number of brands is increased substantially. Additionally, if the portal can offer certain incentives if people prefer to buy using these eVouchers, it would surely boost sale. A while ago, we witnessed increase attention towards mobile banking. Since the vouchers are delivered electronically over e-mail and SMS, recipients can instantly claim these against various affiliates Badhai.in has tie-ups with.

Badhai.in may have a niche product that is meant specifically for gifting, but here too, it will have to face competition. People can always choose from the plethora of daily deal sites which are offering hugely discounted deals which can be easily gifted.

Would you prefer a traditional gift or an eVoucher for your dear ones?

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