Docomo Continues VAS Crusade By Offering Video Ringtones From Hungama & Vringo

Tata Docomo in its endeavor to offer new & innovative Value Added Services (VAS) has new partners to offer Video Ringtones to its subscribers. Hungama Digital Media Entertainment has tied-up with Mobile application provider Vringo to offer  Video Ringtone service to Tata Docomo subscribers.

What’s Unique? While the mobile company already has various fun offerings, it also offers practical & educational services too. But this is a new way to absorb multimedia content from the popular site Hungama.com

The portal, tatadocomo.vringo.com currently offers video ringtones ranging from devotional, Bollywood, to trailers from video games, sports, greetings, etc. It also offers users chance to make & upload their own video ringtones. Hungama is the largest source of digitally available Bollywood and South-Asian entertainment content. Vringo simply makes it easily accessible using its robust video ringtone service. Both Vringo & Tata Docomo were mauling the idea for almost a year. It appears they found a partner with a treasure trove of content.

How to Get it? For just Rs. 30per month subscribers will get unlimited choice via the site. Users simply need to visit the site & register using their mobile number. Once registered, they will get a password to access the content. When users Click on ‘Get It’ they will get a SMS with the download link. Accordingly, users can build their ‘My Collection’. Re-downloading is free.

Hungama earns by sharing the revenue earned through subscriptions & it also distributes the Vringo Service in India. Just last month Tata Docomo revolutionized the Mobile Gaming scenario with unlimited gaming possibilities with monthly subscription plans. With this offer, it seems to radically alter the face of VAS wherein each snippet used to be charged. It has even entered in deals with ‘’Offers Near Me”that enables  GSM customers to receive deals, offers and discount coupons from retailers span across FMCG brands, apparel companies, malls, restaurants, cinemas, coffee shops etc.

What do you want from Tata Docomo next?

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