Research In Motion (RIM) has begun the process to tap the Indian Mobility market for Enterprises. The Enterprise mobility market is set to cross US$ 1 Billion within 3 Years & the BlackBerry manufacturer does not want to stay behind Google’s Android and Windows Phone platforms.
Recently, it set an ambitious plan to absorb 100,000 developers to achieve a healthy ecosystem for their upcoming OS 10. Furthermore, the trend of allowing one’s device to be used for Company purposes too is worrying a lot of organizations. Companies are slowly shifting towards a Mobile workforce who manage their duties away from the protected confines of an office.
RIM is still a preferred manufacturer to more than 90% of the Fortune 500 companies. Hence, it doesn’t want to loose out on the opportunity to allow companies the flexibility of offering choice of devices to their employees. With a firm focus of maintaining this lead, RIM will soon enhance its BlackBerry Enterprise Server ( BES ver.5.0.3), BlackBerry Balance, BlackBerry Mobile Voice System (MVS) 5.1 with voice over Wi-Fi calling and Mobile Fusion Studio.
Such robust & innovative technologies will surely cater to the growing needs of not just large but small & medium scale enterprises feels Sunil Lalvani, director, Enterprise sales, India, RIM, “Hosted BES express service will greatly help SMEs because it will cut down their infrastructural, eco system and training expenses. The service will operate through a cloud and RIM’s data compression technology will further lower the data charges, which is an additional benefit for SMEs” The hosted model stated is quite an attractive package for smaller companies as the upfront cost of infrastructure is low. Enhancing its offering to suite SME will be an attractive package even for companies from Tier II & III cities as logistics related companies enhance their mobile offices.