Promoted Tweets Are The New Add-On For Mobile Advertising By Twitter

Now Tweeple will be able to see the Promoted Tweets on the go which will showcase the Promoted accounts. Twitter has lately announced that it has added Promoted Tweets to its iPhone and Android apps. This marks a new phase in mobile advertising.

These tweets will be seen in the Twitter timeline as vented out in the official Twitter blog post. Twitter said, “Promoted Tweets will appear in your timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once; as you scroll, the Promoted Tweet will flow with the rest of the Tweets in your timeline. With Promoted Tweets, in search we will only display Promoted Tweets in the timeline when they are relevant. If you see a Promoted Tweet that isn’t relevant to you, you can easily dismiss it from your timeline with a single swipe. Promoted Accounts appear in your list of Who to Follow recommendations.”

While Twitter users were busy tweeting, promoted tweets would follow them as they scroll up pr down. However, Twitter had something called a “Quick Bar” that hovered on the top side of the screen displaying trends as well as promoted tweets.

Twitter earns its revenue from these adverts accounting for $139.5 million in ad sales in 2011 as reported by eMarketer and this year it will rise up to a much anticipated $259.9 million. In our country many brands are following up this new phase and it was also heard that Tata Docomo would start advertising on Twitter.

Mobile is the hottest place to be and so is Twitter. Will this conjugation create magic?


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