The Times Group is making great strides in digital media distribution and publishing these days.
They recently released a real time micro-blogging platform for the Indian Stock market named ET Speed and a tablet-friendly magazine called Tweek. Now, Times Internet, the digital arm of Times Group has announced plans to launch a video streaming platform for films and television content over the Internet.
Satyan Gajwani, New Media Director, Times Group says, “BoxTV.com will allow viewers to legally access the latest movies and videos. Our strategy is to try to be faster and smarter with personalised content offered through multiple channels. Experimentation is part of the strategy.”
The streaming revolution is finally coming to Indian shores and many new developments are soon going to ensure that we will finally depend on the Internet solely for all our viewing need. Sometime back, Reliance Entertainment launched BigFlix Plus which they claimed to be the Netflix of India. We still don’t know about how it is doing but it should do well in the urban areas. What we actually need is a better Internet infrastructure so that streaming video makes sense to everyone.
Although these products mark the start of a new age of Indian entertainment, shouldn’t we concentrate on creating a rich and innovative viewing experience instead of creating services which are publicized as the ‘Netflix’ or ‘Hulu’ of India?
What are your thoughts on this? Share them with us.