Flipkart Not Threatened By Amazon’s Junglee

Amazon has finally entered India by introducing their online marketplace called Junglee.com. This is not a direct competition to e-commerce players in India but Amazon is the big daddy of e-commerce around the world and its easy to understand why their entry into the Indian market would make Indian players nervous. This does not seem to be the case however for Flipkart CEO, Sachin Bansal. Flipkart was founded by Sachin and Binny Bansal (not related) after quitting their jobs at Amazon. Their departure from Amazon led to an e-commerce revolution in India.

According to Amazon, Junglee.com is a service which strives to help people discover the best products from online and offline retailers in the country. Sachin Bansal said of Junglee.com, “Junglee.com, being an aggregator site that does only price comparison, the value proposition for the customer is limited. There are already several price comparison sites doing the same thing”.

Speaking about the comparison of Junglee with Flipkart, he said, “Junglee, in its current form, is incapable of meeting these expectations and we do not see this (Amazon-Junglee development) impacting Flipkart’s plans to a great extent.

There has been massive speculation on whether Amazon would buy Flipkart over but Bansal refused to comment on this. They are currently valued at $850 million and have received $150 million from Accel Partners and Tiger Global. Flipkart has also commissioned massive ad spends on advertising and marketing its product in mainstream media. Junglee.com on the other hand has managed to attract many people who are staying on the website for an average of 7 mins. This are brilliant statistics for a website/service which has not spent anything on marketing, advertising or website traffic building.

Which one is better Amazon’ Junglee  or Flipkart? Let us know

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