Shailesh Rao who was heading the Media & Platforms Dept. of Google’s Asia-Pacific operations, will now join Twitter as VP International Operations. Shailesh migrated to Google India in 2007 from the Company’s California HQ where he was working as director for the search business. Google is in fact happily bidding farewell, “We thank Shailesh for his fantastic contributions to Google and Google India, in particular, and wish him the best in his future endeavors.”
Shailesh draws with him a large vault full of experience garnered while working at Google. Twitter, who is trying to enhance its revenue by introducing an advertising platform will do well with him at their side. We all know Google’s bread & butter has been advertising. On Twitter’s side it was just clever promotions via tweets that go viral. Shailesh, with his MBA from Kellogg & BS from Wharton, will certainly strike a beautiful balance between what people talk about & what companies want them to talk about.
Twitter, who is indirectly competing with other social media networks such as Facebook, growing its operations in the markets outside of the US is vital. With Shailesh at its helm, we can surely expect he will help Twitter garner revenues from advertisers in Asia and elsewhere as it steadily progresses to wards a global ad push.
Google’s Social Networking has been growing steadily. However, so have complaints of malpractice using its Adwords. That too, in India! Shailesh spearheading the International Operations makes us wonder, has Twitter hired him as a precautionary measure?
Diplomatic mission to pacify the “local” crowd? Share your thoughts with us.