Apple iPad dominated the buzz about tablets on social media in India, according to a survey conducted by NMIncite, a Nielsen McKinsey company. iPad managed to garner more share in online conversations ahead of Android tablets, reports Times Of India.
iPad had 55% buzz online, while Android tablets managed to capture 40% share. The survey tracked all online mediums from India for second half of the year 2011. Samsung Galaxy Tab was the highest buzz-getter in Android tablets, while Motorola Xoom, Reliance Tab and ultra-cost Aakash also featured on the list.
“Even though Apple has not made a big push to promote and sell the iPad in India, it has already generated tremendous buzz online,” said Farshad Family, managing director, Nielsen Media- India.
The survey also studied the category of smartphones. Android was the clear leader in this category. Android-based smartphones managed to garner 41% buzz, compared to iPhone’s 27% and BlackBerry’s 14%. But, this was actually lower than its 45% share for the first half of 2011.
According to analytics’ firm Canalys, Apple overtook Hewlett Packard as the largest vendor of personal computers in the world in the fourth quarter of 2011. This was riding on the back of the upbeat performance shown by iPad. Apple sold 15.43 million tablets in this quarter which was almost double of corresponding quarter from last year.
