Now look at the latest startup that Twitter has acquired recently.
Looking at the way things are organized, it looks like Twitter acquired it just for the sole purpose of integrating their technology into the Discover tab. Twitter is now addressing the fundamental problem with Social Networks, ‘Information Overload’! With Facebook and its Open Graph protocol letting loose hundreds of social apps on the service, there is a real problem of content curation and aggregation. We have written about this before and how it will ultimately damage Social media. Summify is Twitter’s key. The service accesses the most relevant content and arranges it in a clean and neat manner. Basically, it cancels out the noise that is generated by large scale sharing of multiple content. Summify will stop its service and will be directly integrated into Twitter. Expect something awesome to show up on Twitter in a few months!
Content and Curation on Social Media and the Internet have always been kind of a challenge. The floodgates of information are already collapsing and it is a problem right now when you want to look at the best and relevant articles and content. Google+ and Facebook have some sort of noise controls but Twitter, sadly lacks this. There are whole new wave of startups which are founded on the basis of ‘clearing the crap’ and discovering awesome content e.g Pinterest, Flipboard, Summify, Google Currents.
What are your views on Content Curation in today’s world? Share them with us.