Is Now Mobile! Late To The Party? is one India’s fast growing e-commerce sites. This growth is reflected in the amount of media spends that the company is currently doing. You must have seen the ‘YamDude’ ads on television. They are going all out to acquire more traditional customers rather than netizens. The company has now launched its mobile site which will help their customers to get all the exciting deals on the go. It should be kept in mind that this is not an app but WAP portal.

As we all know that apps rule the roost on mobile then why would Snapdeal launch a mobile site? The rationale might be the fact that smart phones are not that prevalent in the country as of now and hence a WAP site has more advantages than an app for their TG. The most important advantage of the mobile site is the fact that it can work on any Internet enabled phone and hence can target more people than a standalone app for platforms like Blackberry. Android and iOS could.
Some of the salient features of this WAP portal are:
  • Works on every mobile phone
  • Fastest way to find Deals Near Your location
  • Secure Payment options – Credit and Debit Card
  • Cash on Delivery payment option
  •  Wide range of Services, Products & Travel Deals

Speaking about the launch, Rishab Arora, Business Head – Mobile at said, “At Snapdeal, we continuously seek ways of enhancing product experience and generating more value for the customers. Goes without saying, it will make Snapdeal available to a much wider audience of mobile subscribers and strengthen our presence.” received a influx of $40 million dollars in venture capital last July and they have been making that money count. Although, the mobile site is a good thing, it comes a little late. Snapdeal should have had a mobile site/app long time ago. Indians are using their mobile and  consuming more apps than ever. Snapdeal would have increased their reach even more if they had a mobile site in the first place.

You can access Snapdeal’s mobile site by going here:

One Response to “ Is Now Mobile! Late To The Party?”

  1. February 20, 2012 at 5:46 pm #

    This is really nice to know from now we can shop from mobile. You can also use discount coupon codes when you buy at snapdeal

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