India’s game development company UTV IndiaGames has just surpassed 50 Million downloads of its games on the Nokia Store. UTV IndiaGames is riding high on the success of its recently launched game based on Bollywood film Ra.One titled Ra.One Genesis which achieved 1 million downloads for the last three months. While cricket themed games like CricketT20 Fever, DLF IPL T20 Fever have collectively crossed the 9 Million mark. It has achieved this milestone within 2 years of its launch. Bollywood & cricket are sure India’s favorites!
The success of the games or rather, the companies can be attributed to the rising use of mobiles with high-speed Internet that enables lightning fast downloads. It all matters, how easily are the games available to the people. With a burgeoning mobile market touching 900 Million, the figure of 57 Million doesn’t seem so huge. There is still a lot of ground to cover.
Further escalation of game adoption will depend on the availability cheaper smart-phones & innovative marketing techniques. Surprisingly, Nokia is slower in this segment than Samsung as it was recently reported. However, this milestone sure speaks reassuring words for the company. While the companies are clamoring to cater to such audiences, what will matter, is the quality of games & the associations that they carry with them.
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