Marketing Technology firm firm Octane Marketing has attempted to make sense of the many independent research conducted by independent firms, including its own & tried offer a simplified view of India’s road-map for the E-marketing hoard. While it is a simple & obvious fact that India has witnessed phenomenal growth in the digital sphere, the reasons have been analyzed by many. The Email Solution Provider has revealed some interesting & reassuring facts about marketing through the world of Internet.
Retail & Distribution continues to take the top spot in functions that need to be handed to the information super-highway, followed by Entertainment, Consulting & Education. SMS has freshly emerged from its untimely death, but fearing TRAI, it continues to meekly or crookedly follow Social Media interaction which has proven a rage.
The report also suggest heightened awareness among top Execs about the dos & don’t in this game. What with Indian Businesses demanding stronger anti-Spam laws like CAN-SPAM to curtail the growing threats while surfing online, the conjuncture at this point of time is to offer quality material in the mail that will have the positive conversion effect from a mere email reader to a dedicated buyer.
New-age marketers have realized that Internet offers the engaging opportunities for the young India that prefers Internet over traditional means of marketing channels.
Meanwhile the new challenges that face the IT firms include landing the ad campaigns in the inbox instead of ending up as Spam, Building reliable subscriber list & of course offering more Return on Investment (ROI) to the companies who have laid their trust in these new warriors of the Digital World. The report which covers myriad spheres of businesses ranging from Hospitality to Travel & Real Estate to Telecommunication seems to suggest only one thing. The (Internet) word is surely mightier than the Sword.
What do you think?
