Yatra Acquires Buzzintown.com: What Could Be Yatra’s Strategy?

Yatra.com, an online Travel Services providers has just acquired Buzzintown, a website that provides information on deals and events. Earlier this year, Yatra had secured over 150 Crores & 200 Crores in separate round of funding from various Investment firms including Intel Capital, which, coincidentally has also invested in BuzzInTown.

We wonder what could be Yatra’s strategy?

In August this year, Yatra had acquired Hotel aggregation company MagicRooms. The deal was meant to  unite and strengthen online Travel and Hospitality space. In other words, help get Yatra the power to offer comprehensive & attractive packages as compared to their competitors. To further grow in this business Yatra also introduced, never-before-heard payment option in Travel & Tourism of “Cash On Delivery”. With the inflow of over 200 Crores Yatra had confirmed that the funds will be utilized for marketing and sales activities, expansion of  business and hotels and development in different strategies. Well, the acquisition of BuzzInTown seems to be in line with those strategies.

While MagicRooms offer great deals on accommodations, BuzzInTown offers great offers on Deals & events. Though the excitement about daily deals is shrinking, an added option to a tourist or a traveler to take in the “Specials” in town, will be surely enticing. Since, Yatra.com is operational in more than 336 Cities in India alone, imagine the potential for regional offers! BuzzInTown is basically a rival to BookMyShow. It started as a ticketing site, but matured quickly to offer Zing, a SMS deals service with tie-up with Handygo Technologies. Presently, the portal is quite strong in offering deals in major metros like Mumbai, Delhi (NCR), Chennai, Bangalore etc.

Interestingly, there won’t be a further round of fund-raising by the company since it plans to go public next year.

Would you opt for Yatra.com in light of this added feature?

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