The agency responsible for the campaign is JWT India. One of the sources of the JWT India says, “The Nike Cup digital campaign is a true blue commentary on the way cricket is played on the streets. It celebrates the soul of the game and provides an insight into the underbelly of India’s cricket crazy talent.”
Sanjay Gangopadhyay, marketing director, Nike India, says, “Nike has always strived to provide opportunities for youngsters to engage in sport and to bring to life their passion for the sport. This year, Nike will provide an opportunity for six talented players to train alongside their heroes at the country’s best training facility, the National Cricket Academy.”
India is becoming one of the popular hub for many foreign investors and brands to try their luck. One of the sports shoe brand called Puma launched their Indian- centric online website believing to start a new trend. With Nike on its way with digital video and many online sports retail store it will be interesting to see the rapid growth of sport E-ommerece in the nation of cricket crazy fans.