comScore recently released a report on the retail and coupon sites visited by Indians in the past month. The report suggested that the online shopping scenario in India is improving and the number of people shopping online is increasing.
Nearly 60% of the online users in India visited retail sites in November, 2011, with the number of online shoppers increasing by 18% compared to last year. India is also taking a liking for coupon sites, with 16.5% of online users visiting that category.
Recently, we reported that Asians, particularly Indians and Chinese, are changing their way of shopping and are going online. Brands are also making sure that their sales increase through online shopping. Indians, who were quite skeptical about online transactions, have welcomed these changes. In addition, e-commerce portals have attracted huge funds from VCs. Food and groceries can also be ordered online nowadays. Recently, Domino’s said that they plan to make India their premier e-commerce hub. This change has been spearheaded by sites like flipkart and makemytrip. Flipkart expects a massive increase in their sales in the coming year. Coupon sites have also taken off quite well in India. Snapdeal and MyDala have attracted a lot of customers to buy coupons and get exclusive discounts on many deals. This also means that online retailers need to adopt effective marketing and pricing strategy for their goods.
The retail category saw 27.2 million visits in November, with the coupons subcategory growing by a staggering 629%. Among the websites that Indian netizens visited, amazon sites took a lion’s share with 14.7%. The most visited online retail websites were Flipkart, Homeshop18, Naaptol, Bookmyshow, Myantra, etc. In the same month, 7.6 million Indians visited coupon sites.
The online retail industry is set to grow 70 billion rupees by 2015. Most of the e-retailers have also introduced cash on delivery to ease Indians transition from physical shopping to online shopping. Brands like Shopper’s Stop and Futurebazaar have also taken the leap to revamp their online presence. In this holiday season, sales are bound to increase. All these figures point to the fact that Indians are becoming click happy and are slowly but steadily warming to shopping online. This heralds in a plethora of changes for the retail industry who now have to look at various ways to attract Indian netizens.
What do you think of this trend? Do let us know your thoughts.