Google Inc. started as a Search Site with a simple, uncluttered design and has grown to something to much bigger. From Search, Advertisments to Software and Cell Phones, they now are one of the largest companies the internet has seen.
A post over at All Things D shows us how Google hasn’t stagnated despite being the market leader.
In the above statistic, you can see the split-up of the major Ad Platforms over the past few years. It has shown Google rising from 34.9% to 44.1% over the past five years. This has been at the expense of its competitors, namely Microsoft, Yahoo and AOL. The only other major player who saw a gain in share is Facebook, who have jumped from 0.2% to 3.1%.
The reason for Google’s continued rise could be due to the addition of YouTube advertisements and Mobile Ad’s on their highly successful Android platform.
Facebook too went from being literally nonexistent to almost rivalry Microsoft’s share in 2011. This could be because of the vast number of increase in user base from 2006 to now. Also, their use of Sponsored Stories in people’s Feeds have made a significant impact in the Ad market.
Looking forward, Apple’s iAd platform too may gain momentum in the Mobile Advertising market, especially if adopted by app developers. The rate at which Android is growing, Mobile Ad’s on their platform too can only rise. We see a future where Yahoo and AOL ad’s fade into oblivion.
How do you see the Online Ad market moving in 2012? Do let us know in the comments below.